At SOVA we believe that you shouldn’t have to choose between style, comfort and affordability for your littles. We pride ourselves on creating modern basics that are made of quality fabrics you can actually wash, wear and PLAY in. 

SOVA, meaning “to sleep” in Swedish, was started by husband and wife duo, Taylor and Ashley, in early 2019. They were having a hard time finding cute basics for their babies that didn’t break the bank and actually held up in the wash. From this struggle, SOVA was born. The first products created were pajamas and swaddles but SOVA has now evolved into much more. We carry everything from pajamas to lounge sets to swimsuits to shortie sets. We work hard to provide you with everything you will need to ensure your littles are looking stylish and staying comfortable. All our items are ethically produced in China with your little ones in mind.

We are grateful you’re here, thanks for following along!



Hello! We would love to hear from you. Please fill out this form or email us at hello@shop-sova.com